The Benefits of Employer Branding

Employer branding enables your company to attract employees who are aligned with your vision and mission statement. Javier Loya, CEO of OTC Global Holdings has this to say:

“Today’s mega corporations are realizing the benefits of hiring people who are not simply good workers, but who actually hold similar beliefs and philosophies. Employees like this are far more likely to go the extra mile to give their supervisors a solid day’s work.”

OTC Global Holdings is located in Houston, Texas and is the largest independent OTC commodity brokerage in the world.

Any business, large or small, will tell you how important it is to have employees who are committed to your business. This type of person will show up for work on time, work more diligently while there and not speak negatively about your business behind your back.

This is Employer Branding at its best. It no longer focuses on simply filling a job vacancy, but on attracting the right people. Effective employment branding strategies accomplish a number of valuable goals for your company and even your current employees. These can often be long-term results that deliver a high impact for your overall corporate structure:

Superior workforce

Competitive advantage over other companies

Increased employee commitment

Stronger workforce diversity

Increased shareholder value

More positive corporate culture

OTC Global Holdings believes that successful project teams rely on a variety of dynamics to achieve their desired results. Ensure that your organization utilizes a proven method of coordinating these strategies for ultimate implementation and smooth teamwork.

Javier Loya grew up in El Paso, Texas and now lives in Houston, Texas with his wife and two daughters. He the founder and co-CEO of OTC Global Holdings, the largest independent OTC commodity brokerage in the world. He graduated from Columbia University in New York and is a minority owner of the Houston Texans football team.